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Directory insights for local businesses.

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What Your Business
VISIBILITY INSIGHTS

What Your Business Listing Data Is Actually Telling You

Every time someone views your Local Track listing, clicks through for details, or taps to call, that’s a small piece of information about how customers are actually finding your business. Most owners glance at these numbers occasionally, if at all. Read consistently, they tell a much bigger story. Views tell you how often your listing […]

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Five Visibility Gaps
VISIBILITY INSIGHTS

Five Visibility Gaps Costing You Local Customers

Losing a customer to a competitor doesn’t usually happen with a dramatic mistake. More often, it happens quietly, through small visibility gaps that make your business slightly harder to find or slightly less convincing than the one listed next to you. Here are five of the most common ones. The first is an incomplete category. […]

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How to Know If Your Listing
VISIBILITY INSIGHTS

How to Know If Your Listing Is Actually Working

It’s easy to set up a business listing and simply assume it’s doing its job in the background. But “assuming” isn’t the same as knowing, and there’s a real difference between a listing that’s quietly working and one that’s just quietly sitting there. The first sign to look for is activity. If your listing is […]

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Keeping Your Business
VISIBILITY INSIGHTS

Keeping Your Business Information Accurate Across the Web

Your business likely appears in more places online than just your Local Track listing: your own website, social media pages, maps, and possibly other directories. Each of these is a chance to be found, but only if the information lines up. Inconsistent details, a slightly different phone number here, an old address there, do more […]

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